The Kinsey Institute has put out a helpful tips sheet for
sexuality researchers when working with the media.
The list includes:
-Ask questions to assess the reporter’s knowledge and
where the article might be headed.
-Be explicit about your concerns, and ask for a fact check.
Be easy to find, and give good contact information
including a phone number for quick follow-up.
-Though it is your research, the reporter’s outlet owns the
story. Although you may influence the approach the
journalist chooses to take, you cannot dictate it.
READ MORE FOR THE FULL
LIST.
Media Tips for Researchers
-Get media training – learn to convey complex messages
simply without losing accuracy, to handle difficult
questions, and understand how the media works.
o Identify your specialty – do not speculate or feel
obliged to speak outside your area of expertise.
o Be prepared for interviews – if you get a phone call,
schedule your interview for another time. Most phone
interviews last 20 to 40 minutes.
o Know the perspective of the journalist, and of the
institution or outlet behind the reporter.
o Prepare yourself ahead of time by jotting down a few of
the most important points...
